“If you don’t know how much you need, the default easily becomes more”. – @ryanholiday
I came at this wanting to convey the infinity behind the meaning of ‘more’ and with it the sort of peculiarity of that need. Representing the blur and haste of our media; the letters start smudging like that of cheap newspaper ink; dirtying the gold and fulfilment it promises, evidently giving us ‘more promises’.
When I was young I bought five pairs of shoes in the span of six months for about £90 each. Happy at first, I soon learnt after (with no money) it didn’t guarantee me coolness or social ease, my happiness faded and I quickly learnt that material and ‘more’ was not the answer to anything.