Following the success of the logo identity for Pete Davies, we then moved forward with the same brand values to complete an artwork project for the album. As this is the first album from Pete Davies (in this brand), we believed it would be best to lead with a photographic image of Pete himself; positioning Pete Davies as approachable, real, and confident with warmth and intrigue. Less mystery, more honesty.
Solution One
The solution above maintains a warm vintage tone through the photography and use of a simple off-white border. At this point, we also chose to diversify the type from the logotype by deciding on the open geometric typeface of Questrial by Joe Prince and Laura Meseguer, which nicely brings the artwork into a more contemporary light.
There is, of course, the bad graphic design practice of letting the text trail off with the orphan word. However, as a title, we felt this added an interesting poetry and rhythm to not only the visual but also to the reading.
Solution Two
Here we played on Pete Davies’ background as a deep-sea diver (and the title of the album) using blues and greens and editing the photo relative to this. Having more energy and dynamism, this artwork is perhaps more involved than the first but comes at a cost to the warm approachability present in solution one.
Final Delivery
