Starting this project, we laid out four agreed key objectives and a good visual direction for what the logo for Lavender Skies should achieve. This brief became a compass to repeatedly return to for direction when crafting the logo identity and proved invaluable to our work flow.
These objectives were to attain a memorability among potential fans while communicating an approachable and casual persona. We agreed that the logo should be easily adaptable for any application and/or future redesigns, and to be distinctive among the current landscape of music in similar genres.
The visual direction of the logo, which was more of a guide only to aid the design process, not to necessarily communicate the emotions laid out, were to be optimistic, approachable, and melancholic/thoughtful.