Luke Lovett, like many, is a passionate musician based in Brighton, Hove. From studying songwriting at BIMM University, performing a diverse range of genres and playing at distinctly different venues across England, Luke Lovett’s style has been acclaimed and sought for on music scenes throughout the country.

It’s with his own studious approach; learnt from over over 20 years of performing guitar, Luke Lovett has honed a distinct teaching style. Understanding how he’s learnt best in the past, Luke Lovett teaches ‘one to one’ and at the student’s own pace. Knowing too well the need for patience when it comes to learning guitar, Luke Lovett is sensitive to all his students needs and is proud to provide a truly bespoke service.

Setting him aside from other music teachers in Brighton, Luke Lovett is approachable, professional and above all has fun. Even though his specialty is in ‘fingerstyle’ guitar, much of Luke Lovett’s students attend for his expertise in his other proven techniques such as, blues, rock, jazz, pop, folk, and more.

Luke Lovett puts his students first. Teaching in the comfort of their own environment and working around their schedule, Luke makes sure that his students feel secure and are excited to learn. Making him different to other teachers, Luke pushes the idea of teaching what they want to play; believing that nurturing a passion for good music is vital to long lasting enjoyment and success at playing guitar.

The first objective with this design was to create distinction among the competition while embodying Luke Lovett’s approachable, professional, and fun approach to guitar teaching. This is something much of the ‘agency-type’ guitar teaching businesses in Brighton don’t have discovered through our market research.

The second objective was to create memorability among the competition. We needed to help potential clients remember the distinct teaching approach and why this will benefit them. Because of the large competition in and around Brighton and the nature of long-term clientele in this business, we will needed something to communicate fast and immediate with the use of mnemonic devices for memorability.

From the beginning we decided on using a sans-serif typeface for an approachable warmth. We thought of what a leap it must be for people to approach learning a musical insturment, so we needed their first touchpoint with the business to be invinting for students from a beginner.

We also needed to attain a professionality for advanced and intermediary students, so we opted for a sharper geometric typeface.

Solution one offers an obvious but immediate visual pun. It’s simple, approachable, fun, and still retains an air or profressionality. The curavture present on this logo adds an energy to the brand that is not present in a lot of other guitar teaching identities in the Brightong and Hove area.