Logo Identity: Me Plus One

Phase One: Symbol

Making music in the stride of The Stone Roses, Kasabian, and Tame Impala, Me Plus One, are an indie duo based in London who were looking for a strong and significant identity to make their first public release. After discussion, the group wanted something leaning toward a 1980’s aesthetic but not so much for it to be obvious and to trap them into one market perception.

 

From this, we decided to craft a symbol which could be used as shorthand to communicate the artist – something strong, simple and memorable – and could be objective enough to be applied in a multitude of ways to increase its longevity.

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A Few Stylised Application Examples

Phase Two: Logotype

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Phase Three: Artwork

This currently is for the first single ‘More To Life’. Once the symbol and the logotype were finalised, we went ahead and started planning the artwork. For these first releases, which will be the first interaction the public will have of Me Plus One, we decided to use the symbol to drive the piece; influencing association with the symbol and the band.

Solution One

Solution Two

Final Delivery