Pete Davies, a musician in the vein of The Beatles, ELO, and The Beach Boys, is a distinguished singer-songwriter. Looking for a logo identity to express his brand, Pete Davies needed something that elicited something classically vintage with a warm authenticity.
As a brand, Pete Davies did not want something which was not authentically his everyday self. Pete Davies, naturally aligning with the brand archetype of the ‘regular guy next door’, we needed to assert traits of a down to earth, supportive, faithful friend who easily connects with others. This became the direction for which all decisions were filtered.