The four key objectives in this project discovered through our brief was to attain a memorability among potential clients while communicating a professional and high-value business. We agreed that the logo should be easily adaptable for any application, and to ultimately be distinctive among the current environment of private investigation firms.
The visual direction of the logo, which was more of guide only to aid the design process, not to necessarily communicate the emotions laid out were, Ruthless, Vision, and Information.
The other main aspects which will be depicted through out this presentation were a strength and stability in the business and the service you provide. A modern, futurist edge, which alludes to the Cyber Security focus of RMR. And a high-quality or luxury atmosphere to attract your ideal customer of high paying law firms.