Orginally tasked with extracting a theme to create a type specimen based from real-world environments, we saw interest in exploring the multi-coloured and multi-textured world of soft drinks and the type that is used to promote the promises behind them.
We worked to express the context of typorgaphy as a reflection of the physical and the metaphysical, extending towards a comment on mass marketing, commerce, and consumerism, and in the end, resulting in a satircal voice on these issues using typography as the vehicle to carry meaning.
There were two outcomes to this project, one physical, and one digital, all using existing typefaces found from soft drinks.